{"id":24547,"date":"2025-06-03T08:59:06","date_gmt":"2025-06-03T06:59:06","guid":{"rendered":"https:\/\/franja.org\/?p=24547"},"modified":"2025-06-03T08:59:08","modified_gmt":"2025-06-03T06:59:08","slug":"press-conference-44-marathon-franja-btc-city","status":"publish","type":"post","link":"https:\/\/franja.org\/en\/press-conference-44-marathon-franja-btc-city\/","title":{"rendered":"Press conference 44. Marathon Franja BTC City"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4605-1200x900.jpg\" alt=\"\" class=\"wp-image-24535\" srcset=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4605-1200x900.jpg 1200w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4605-520x390.jpg 520w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4605-768x576.jpg 768w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4605-1536x1152.jpg 1536w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4605-2048x1536.jpg 2048w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4605-200x150.jpg 200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Marathon Franja BTC City 2025: Slovenia\u2019s Largest Recreational Cycling Event Returns with a New MTB Challenge<\/strong><\/p>\n\n\n\n<p><strong>Ljubljana, June 2, 2025<\/strong> \u2013 The 44th <strong>Marathon Franja BTC City<\/strong>, Slovenia\u2019s biggest recreational cycling event, will take place from <strong>June 13 to 15, 2025<\/strong>, featuring diverse routes, international participants, and a vibrant side program. Organized by <strong>KD Rog<\/strong> and supported by <strong>BTC City<\/strong>, and other partners, the event will once again bring together cyclists of all ages.<\/p>\n\n\n\n<p>Since its inception in 1982, Marathon Franja has grown into a national celebration of cycling, promoting sport, health, sustainable mobility, tourism, and community. A proud member of the <strong>UCI Gran Fondo World Series<\/strong> since 2012, the event now offers <strong>seven unique cycling challenges<\/strong> over three days.<\/p>\n\n\n\n<p><strong>Highlights include<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Friday<\/strong>: 21.2 km individual time trial (Ljubljana\u2013Dom\u017eale\u2013Ljubljana)<\/li>\n\n\n\n<li><strong>Saturday<\/strong>:\n<ul class=\"wp-block-list\">\n<li><em>New<\/em>: 97 km <strong>Ljubljana Dragon MTB Challenge<\/strong> powered by EES Sistemi (MTB &amp; gravel, 3, 2500+ m elevation)<\/li>\n\n\n\n<li>77 km <strong>Barjanka<\/strong> <strong>powered by GH Holding<\/strong> (scenic ride which starts at Kongresni trg)<\/li>\n\n\n\n<li>25 km <strong>Medex Family &amp; School Marathon<\/strong><\/li>\n\n\n\n<li>1 km<strong> Vzajemko Trail for Kids<\/strong><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Sunday<\/strong>:\n<ul class=\"wp-block-list\">\n<li>156 km <strong>Gran fondo Marathon Franja<\/strong> BTC City<\/li>\n\n\n\n<li>97 km <strong>Triglav medo fondo Marathon Franja<\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>The new <strong>MTB Challenge<\/strong> marks a shift toward greater inclusivity, designed for riders of varying skill levels\u2014including e-bike users\u2014along forest and gravel paths around Ljubljana.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"900\" src=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4588-1200x900.jpg\" alt=\"\" class=\"wp-image-24545\" style=\"width:856px;height:auto\" srcset=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4588-1200x900.jpg 1200w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4588-520x390.jpg 520w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4588-768x576.jpg 768w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4588-1536x1152.jpg 1536w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4588-2048x1536.jpg 2048w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-4588-200x150.jpg 200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>The heart of the event will once again be <strong>BTC City Ljubljana<\/strong>, where all races\u2014except for Barjanka, which will start at <strong>Kongresni trg in the city center<\/strong>\u2014will begin and end. As part of the event, the <strong>EXPO Marathon Franja BTC City<\/strong> will take place from <strong>June 13 to 15<\/strong>, featuring a rich accompanying program with presentations from the cycling industry, sports nutrition, recovery, tourism, and health sectors\u2014further expanding the sporting and economic dimensions of the event.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1200\" height=\"901\" src=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5311-1200x901.jpg\" alt=\"\" class=\"wp-image-24537\" style=\"width:822px;height:auto\" srcset=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5311-1200x901.jpg 1200w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5311-520x390.jpg 520w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5311-768x577.jpg 768w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5311-1536x1153.jpg 1536w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5311-2048x1537.jpg 2048w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5311-200x150.jpg 200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Mag. Damjan Kralj<\/strong>, CEO of BTC Company, highlights the event\u2019s strategic importance for BTC City and the broader community:<br><em>&#8220;Each year, BTC City Ljubljana becomes the heart of Slovenian cycling\u2014a place where sporting passion, business opportunities, tourism, and community meet. For us, the marathon is more than an event; it\u2019s a platform to fulfill our commitment to sustainability, partnerships, and active living. We look forward to this weekend in June when BTC City will once again be filled with sporting energy and the positive spirit of people who believe in the power of connection. We\u2019re proud to have been a key partner for 23 years.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"901\" src=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5334-1200x901.jpg\" alt=\"\" class=\"wp-image-24539\" style=\"width:819px;height:auto\" srcset=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5334-1200x901.jpg 1200w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5334-520x390.jpg 520w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5334-768x577.jpg 768w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5334-1536x1153.jpg 1536w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5334-2048x1538.jpg 2048w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5334-200x150.jpg 200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Jo\u017ee Mermal<\/strong>, Chairman of the Marathon Franja BTC City Organizing Committee and Chairman of the BTC Management Board, emphasizes the event\u2019s unifying legacy:<br><em>&#8220;As we celebrate the 44th edition of Marathon Franja BTC City, we proudly look back to 1982, when a passionate group of cycling enthusiasts mapped out a route that over the decades became much more than just a sporting event. Franja became a movement. Over time, it has transcended sport and become a national celebration of recreational cycling. With each edition, we prove that mass events can coexist with their environment\u2014when led by people with vision, dedication, and a true will to connect. Thanks to all the cyclists, partners, volunteers, and spectators who help write the story of Franja with their hearts.&#8221;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"901\" src=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5410-1200x901.jpg\" alt=\"\" class=\"wp-image-24541\" style=\"width:816px;height:auto\" srcset=\"https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5410-1200x901.jpg 1200w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5410-520x390.jpg 520w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5410-768x577.jpg 768w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5410-1536x1153.jpg 1536w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5410-2048x1538.jpg 2048w, https:\/\/franja.org\/wp-content\/uploads\/2025\/06\/Tiskovna-Franja-2025-5410-200x150.jpg 200w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Gorazd Penko<\/strong>, Director of Marathon Franja BTC City, stresses the event\u2019s forward-thinking approach:<br><em>&#8220;For over four decades, Marathon Franja has grown in participation, organizational excellence, and program diversity. This year\u2019s new MTB Challenge and the enhanced EXPO Franja mark another step toward meeting the evolving expectations of the cycling community. None of this would be possible without our partners, municipalities, volunteers, and supporters, who contribute their passion and experience to keeping Franja a source of pride in Slovenian recreational sport. I am grateful to everyone who has been co-creating this story for so many years alongside KD Rog.&#8221;<\/em><\/p>\n\n\n\n<p><strong>Marathon Franja BTC City<\/strong> stands as proof that sports initiatives built on collaboration can evolve into movements. With this event, <strong>BTC Company reaffirms its dedication to sustainable, community-oriented projects that unite sports, business, and society<\/strong>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marathon Franja BTC City 2025: Slovenia\u2019s Largest Recreational Cycling Event Returns with a New MTB Challenge Ljubljana, June 2, 2025 \u2013 The 44th Marathon Franja BTC City, Slovenia\u2019s biggest recreational cycling event, will take place from June 13 to 15, 2025, featuring diverse routes, international participants, and a vibrant side program. Organized by KD Rog [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":24535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[144],"tags":[],"class_list":["post-24547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Press conference 44. 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